Aloisia
PROJECT
Aloisia Beauty’s mission is to pursue a shared passion: creating clean, effective, affordably luxurious skincare that leads to real results. The team of four female founders believe in high-performing formulas that can be used on all skin types, while also targeting individual concerns to help everyone and anyone achieves their dream skin.
CATEGORY
Email Marketing, Packaging, Digital Marketing, Brand Refinement, Photography Direction
CLIENT
Beauty brand, Aloisia
Packaging
Sophisticated yet clean, the packaging design represents their mission to respect your skin with signature formulations that use clean, safe and effective ingredients from nature and science. The graphic uses clean lines and white space to represent clean beauty and protecting your skin, while also being an aesthetically pleasing addition to any vanity.
Brand Refinement
We expanded on their current branding to build out a more cohesive type suite and color pallet, as well as to and refine the overall design direction. The goal was to more accurately convey the brand’s sophistication and to better resonate with target audience.
Photography Direction
The photography represents a mix of clinical and luxury themes, aimed to appeal to all ages and a diverse range of skin types. The imagery simultaneously speaks to the scientific backbone of the brand as well as its pampering, experiential side. A feeling of clean tranquility and elegance underscores it all. Brand colors through environments create brand recognition and further set the tone.
Digital Marketing
As part of a multi-channel campaign, we design and launch ads that educated potential customers on the product while also introducing them to the brand as whole. We also design facebook carousel ad campaigns, as pictured here.
Email Marketing
Aloisia relies heavily on email campaigns - below is a small selection of the weekly emails I support them with. Not only did Aloisia see an incredible increase in traffic and sales since I began designing for them, but the designs set the tone for an elevated brand language that elevates customer experience.
