Client
glōci
Brand Direction
Email Marketing
Social Media Graphics
about
glōci is a modern wellness brand founded by entrepreneur and bestselling author Lori Harder, offering a daily, drinkable supplement designed to support gut health, hydration, and visibly radiant skin. Formulated with clinically backed ingredients like DE111® probiotic and hyaluronic acid, glōci bridges the worlds of skincare and wellness with a minimalist, elevated aesthetic. Backed by over $2 million in female-led investment and a growing subscriber base, the brand has quickly gained traction for its effective formulation, bold mission, and design-first approach to beauty from within. Melissa and her team have helped to build glōci from the ground up. Packaging, brand world, and launch creative, helping position it as a standout player in the ingestible beauty space.
Website
From its earliest moments, glōci’s design was treated as a strategic tool, not just a visual layer. Every touchpoint was crafted to convey trust, clarity, and modernity, helping the brand immediately stand out in a saturated wellness market. The minimalist packaging, refined color palette, and editorial-style layouts signaled premium quality while remaining approachable and clean. By merging clinical cues with lifestyle-driven visuals, the brand invited both credibility and aspiration. This cohesive design system didn’t just look good, it created emotional buy-in, reduced friction at launch, and built the foundation for a loyal, design-conscious customer base.
glōci’s email marketing continues to be a powerful driver of engagement, education, and conversion, and design plays a central role in that sustained success. Each campaign is thoughtfully crafted to reflect the brand’s elevated, minimalist aesthetic, with clean layouts, refined type, and aspirational product imagery that feels consistent across every touchpoint. From automated flows to new product drops and lifestyle content, glōci’s emails don’t just inform, they build a world. This consistency in design has helped foster a highly engaged subscriber base, boost retention, and reinforce the brand’s premium positioning long after launch.
