Lya Mariella

PROJECT

Lya Mariella and I clicked almost immediately over our shared love of neutrals and collage details, as well as our shared value of an important cohesive aesthetic. She was looking to take her personal brand to the next level, so we did that together by rebuilding her branding from the ground up and launching a custom website.

CLIENT

Lifestyle Influencer, Lya Mariella

Logo Suite

Editorial with a hand-lettered flair, Lya’s logo and submarks are elegant while carrying a cheeky nod to Lya’s individuality. The marks speak to the elevated feel of Lya’s brand, juxtaposed with her relatable voice and aesthetic.

Mood

Lya’s content is an extension of herself. The graphics have a soft, femme vibe, with layered and clipped shapes, accented by texture through paper, collage and shadow. Pops of charcoal are present among the neutrals, along with subtle instances of light blue through photography only, and moments of impactful hand lettering. 

Website

Lya’s website is a hub for her followers. I custom-built her site on WordPress showcasing the signature branded designs, with a simple backend system that’s easy for Lya to use and update.