The Demi
PROJECT
The Demi is built on the belief that beautiful jewelry should fit seamlessly into your life. They blend quality and value to create staple pieces to cherish forever, whether for personal collections or gifting to loved ones. The thoughtfully made, top-quality jewelry has a special hand-touched feel and is meant to match any moment—whether you’re looking to shine at a special occasion or seeking those everyday pieces you’ll never want to take off.
With such an aesthetic-focused product, The Demi needed strong branding to match.
CATEGORY
Branding, Web Design, Packaging
CLIENT
Jewelry Line, The Demi
Logo Suite
The Demi logo and submarks have a soft hand-stamped look that’s still contemporary and sleek. Slender lines with understated layering bring a femininity that makes everything feel light, while staying rooted in classic sophistication.
Mood
Warmth and brightness come together in the rustic color palette, accented by rich layers and textures for approachable sophistication. Lived-in elements like organic shapes and torn edges reflect the mindfully crafted, handmade and artisanal feel of the jewelry.
Packaging
The Demi’s packaging is their customers’ first tangible introduction to the brand, so it’s a crucial piece of the branding experience.
