The Post
PROJECT
The Post was founded in 2022 by long time friends, Sarah Knuth and Hollie Woodward. The two women met a decade prior while modeling for a local boutique and quickly bonded over their love of fashion and their premium comedic timing. Over the next 8 years, Hollie and Sarah went on to amass a social media following of more than 2.2 million women as they shared their personal lives, everyday style, and favorite beauty finds.
CATEGORY
Branding, Ongoing Marketing
CLIENT
Sarah Knuth and Holly Woodward’s Boutique, The Post
Logo Suite
The Post’s logo and submarks capture a sophisticated-meets-welcoming feel, with feminine Western influences to reflect the brand’s Nashville roots as well as the founders themselves. This dynamic font mix featuring intentional use of script is accented by a light, airy feel that’s still strong and impactful
Mood
The Post’s aesthetic feels contemporary, trend-forward and cutting-edge, but is also underscored with genuine approachability. The juxtaposition of neutral tones, bold photography and thoughtful font mixing creates a true vibe that’s distinct and memorable. Textural details like torn paper, paint splatter and tape support the cohesive mood
Email Marketing
I work with The Post on a regular basis to design consistent and on-brand email marketing rooted strategy. We built their email strategy from the ground up, and it is now a major revenue driver for the brand. Below is a small selection of the many emails we’ve worked on together.
