Client
Vast Nutrition
Website
Brand Direction
Packaging
Photo Direction
Marketing
about
Vast Nutrition is a modern wellness brand focused on making functional nutrition feel simple, elevated, and easy to integrate into everyday life. With a growing product line and a strong emphasis on both performance and experience, the brand needed an e-commerce presence that felt as considered and polished as the products themselves.
Vast trusted us with nearly every touchpoint of the digital experience—from the Shopify build and product page structure to subscriptions, promotional offers, mobile functionality, shipping messaging, and ongoing UX refinements. We worked closely across design, development, and strategy to create a site that not only looked elevated, but also supported the operational side of the business and made it easier for customers to understand, shop, and subscribe.
Rather than treating the website as a one-time build, we became an ongoing extension of the Vast team, helping refine and evolve the experience as the brand grew.
Website
“
I reached out to Melissa on a whim – I had seen her work and thought it was incredible… from our perfect mood board, logo and branding to her continued support and understanding of who we are as a company – she fully embraces each individual business and takes much time and effort to understand who they are at the core. With her professional guidance and creativity, our company’s personality truly shines through all our branding.
”
Christina Yerke
Founder
For Vast, the goal was to create an e-commerce experience that felt premium without adding friction. We focused on making the product journey clearer and more conversion-friendly, from building flexible product page layouts for different product types to improving mobile browsing, subscription visibility, promotional offers, and shipping expectations. Every decision was made with both the customer experience and the realities of running the business in mind, so the site could feel polished on the front end while also supporting growth, repeat purchasing, and a smoother day-to-day experience behind the scenes.
